The playbook
Seven steps to deflection that candidates actually like
Set the trigger. We handle the rest. Here is how a recruiting chatbot and your team
split the work from first touch to offer letter.
Capture consent and contact on a branded Apply Here page
Give every team, region, or location its own Apply Here page on your own domain, and ask candidates to opt in to messaging at the point of application. The chatbot conversation then rides on lawful prior consent, so every automated reply is welcome rather than cold, and every applicant lands in one pipeline the bot can read from.
Answer the predictable questions automatically
Wire the chatbot to the requisition and the template library so it answers pay, schedule, and location from a single source of truth. Preloaded and custom templates with dynamic merge fields like first name, position, and interview time keep every answer on-brand and consistent. Update once and the correct answer deploys everywhere, so a stale pay range never slips through.
Report status straight from the pipeline
Let the bot read the candidate record and tell them where they stand - received, under review, interview scheduled - on demand, around the clock. Status deflection alone clears the single most common question off your recruiters' plates and keeps anxious candidates from drifting to a competitor while they wait.
Define the escalation triggers before you launch
Decide in advance what the bot must never answer alone: negotiation, accommodations, legal or EEO questions, anything the candidate asks twice, and any explicit request for a person. The moment a trigger fires, the bot stops improvising and hands the thread to a recruiter rather than guessing its way into a bad answer.
Hand off to the right recruiter with full context
Escalation is not a dead end. Route the conversation to the recruiter or desk that owns that role or location, and carry the entire thread with it so the candidate never repeats themselves. A centralized two-way inbox keeps SMS, email, and AI call activity in one place, so the human picks up exactly where the bot left off.
Escalate screening to AI voice when the pool is large
For high-volume roles, a chatbot answers the FAQs and AI Voice Calls take the next step - phone-screening candidates and feeding results back into the pipeline. AI Call Campaigns run that screening across an entire segment at once, so recruiters only pick up the phone for the people worth a live conversation.
Measure deflection, escalation, and drop-off, then tune
Track which questions the bot handled, which it escalated, and where candidates dropped off mid-conversation. Real-time engagement tracking shows you what to add to the bot and what to keep in human hands, so deflection improves without ever letting the experience feel robotic.