Recruiting Platforms (Embed)
Your brand, codified. Embed a full white-label applicant tracking system under your own brand and ship recruiting to your customers on day one.
You sell software to recruiters and staffing teams, and they keep asking for the one thing you don't ship: a real applicant tracking system. Building one from scratch burns quarters you don't have, and bolting on a third-party logo torches the brand you spent years building. ATS Mako lets you embed a full white-label ATS under your own name, your own colors, your own domain, and put recruiting in your customers' hands on day one.
The cost of moving slow.
Build it and you bleed quarters
Recruiting software looks simple until you're nine months deep in candidate pipelines, compliant messaging, and edge cases you never priced for. Every engineer on an ATS is an engineer not shipping your core product. You wanted a feature; you got a roadmap you can't finish.
Bolt on someone else's logo and lose your own
Stitch in a third-party tool and your customers see their brand, their support emails, their domain. The product you built becomes the back door to their product. That's not a partnership. That's free distribution for a competitor.
Communication is the gap nobody fills
Most embeddable tools treat SMS and email as an afterthought, then leave you to wire up the messaging, the consent, and the TCPA and CAN-SPAM headaches yourself. Recruiting lives and dies on the conversation. If that's an add-on, the whole thing stalls.
Five disconnected tools, one ugly surface area
Your customers are already paying for a sourcing tool, a messaging tool, a tracking tool, and two more they forgot about. Asking them to wire those into your platform isn't a feature. It's a support ticket factory and a churn risk you signed up for.
Customers ask for an ATS you can't say yes to
Every roadmap review, a recruiting customer asks for real applicant tracking, and every quarter you tell them it's coming. The longer the gap stays open, the more they shop around for a platform that already has it.
Maintenance never ends after launch
Even if you ship a homegrown ATS, the work doesn't stop. Carrier rule changes, deliverability shifts, and evolving consent requirements mean you're patching messaging plumbing forever instead of improving your product.
A faster hiring engine, branded as yours.
ATS Mako brings every recruiting tool into one platform — built for recruiting platforms (embed).
- Your brand, codified. Your logo, your colors, your domain on every screen, every message, every offer letter. Your customers never see ours.
- All your recruiting tools, one platform, embedded under your name. Replace roughly five disconnected products with a single ATS you ship on day one, not next year.
- Communication built into the core, not bolted on. SMS and email are native, so your customers message, move, and manage thousands of candidates instantly from inside your product.
- AI that surfaces the best candidates so recruiters close instead of search. From first touch to offer letter, the platform does the hunting and your users do the closing.
- Compliance handled at the platform layer. TCPA consent and opt-out, CAN-SPAM unsubscribe, and quiet-hours guardrails come with the messaging engine, so you're not building a legal department.
- Update once, deploy everywhere. New features, flows, and fixes land across all your customers under your brand without you touching code or chasing a vendor roadmap.
Recruiters and teams that switched to Mako.
No scripts, no spin — straight from teams running their hiring on ATS Mako.
The MAKO team listened to the recruiting needs for our ICLs and created a program that is second to none. We now have extremely efficient and effective processes with a development team that continues to provide us with updates and impeccable service.
We love that everything is right there. It’s a one stop shop — from applicants, to onboarding, to training. We believe this will be the future of building seamless organizations.
The service is already great and is being improved daily to fit our exact recruiting needs. The support the Mako team provides is next to none! Extremely fast to respond and very willing to listen to and implement any suggestions!
The whole team have been so helpful and communicative throughout this whole process. The system is exactly what we need and anything we need is adjusted, they have been here to help!
We’re obsessed with how easy Mako was to set up! Designed for recruiters, by recruiters, it’s packed with smart features — from built-in texting and detailed reports to a simple onboarding process with all your files in one place.
ATS Mako has transformed our recruiting process. It keeps our team organized, improves follow-up, and gives us clear visibility into every applicant. The platform is easy to use, powerful, and essential for growth.
Related reading
Branded Candidate Experience: Why Your ATS Should Look Like You
Your ATS is talking to candidates all day. Make sure it sounds like you, not your software vendor.
Read more SpeedRecruiting Is Speed: Why Fast Follow-Up Wins Candidates
The recruiter who replies first usually wins the candidate — here's how to make speed your competitive advantage.
Read more SpeedHow to Reduce Time-to-Fill in High-Volume Recruiting
Cut days off every req with faster screening, instant outreach, and automation built for high-volume hiring.
Read moreRecruiting Platforms (Embed) FAQ
How is ATS Mako embedded into our platform?
It's a white-label applicant tracking system designed to ship under your brand. Your logo, your colors, and your domain wrap the entire experience, so your customers see your product, not ours. You get a full ATS to put in front of users on day one instead of building one over multiple quarters.
Will our customers ever see the ATS Mako name?
No. Your brand is the brand. Every screen, every SMS, every email, and every offer letter reinforces your name, your colors, and your domain from first touch to offer letter. White-label means white-label.
What makes this different from bolting on a third-party recruiting tool?
A bolt-on shows your customers someone else's brand and turns your platform into a referral channel for a competitor. ATS Mako is built to disappear behind yours. Communication is the core, not an add-on, so SMS and email work natively instead of leaving you to wire up the messaging and the consent yourself.
How do you handle SMS and email compliance for the platforms we serve?
Messaging is governed at the platform layer. SMS follows TCPA rules with prior consent, Reply STOP opt-out, and quiet-hours controls, and email follows CAN-SPAM with unsubscribe handling. You ship recruiting communication to your customers without standing up the compliance plumbing from scratch. We don't promise hiring outcomes, but we do make the messaging safe to send.
How fast can we get to market?
That's the point. Embed the platform under your brand and ship recruiting to your customers on day one instead of waiting out a build cycle. Designed for speed, built for scale. There's a 30-day free trial with no setup fees and no contracts, so you can prove it before you commit.
How does AI help recruiters inside our platform?
The platform surfaces the strongest candidates so recruiters spend their time closing instead of searching. From first touch to offer letter, it does the hunting and your users do the deciding. It's built to support recruiters, not replace their judgment, so we don't make guaranteed-outcome promises.
Ready to hire faster?
Start your 30-day free trial — no setup fees, no contracts. Or see ATS Mako in action.
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