Email Automation & Sequences
Multi-step email sequences with conditional logic — auto follow-up if no reply, open/click/reply tracking, high inbox placement, and automatic unsubscribe handling.
Recruiting email automation that hunts down every candidate, follows up without fail, and never lets a hot lead go cold.
Email Automation & Sequences is ATS Mako's engine for multi-step candidate outreach that runs itself. Build a sequence once, add conditional logic so the next message only fires if a candidate hasn't replied, and let recruiting email automation handle the follow-up while you close. Every send is tracked for opens, clicks, and replies, lands in the inbox instead of the spam folder, and stays CAN-SPAM compliant with automatic unsubscribe handling.
Why recruiters care
- Set the trigger. We handle the rest. Your follow-ups fire automatically, so no candidate ever falls through the cracks while you're sourcing the next req.
- Stop retyping the same three emails. Build the sequence once and let conditional logic decide who needs a nudge and who's ready to talk.
- See who's interested before you pick up the phone. Open, click, and reply tracking tells you exactly which candidates are leaning in.
- More replies, more interviews, fewer dropped candidates. From first touch to offer letter, the conversation keeps moving without you babysitting an inbox.
Why HR leaders care
- Total visibility into every outbound touch. Open, click, and reply data shows what's working and where candidates go quiet, across the whole team.
- Consistency you can count on. Every recruiter runs the same proven sequences, so outreach stays on-message and on-brand whether you hire ten or ten thousand.
- Scalable hiring without scaling headcount. Automation does the repetitive follow-up so your team's time goes to closing, not chasing.
- Your logo. Your colors. Your domain. Every email reinforces your brand, not a vendor's, and compliance is built in with automatic CAN-SPAM unsubscribe handling.
From busywork to a hiring engine.
The old way
- Manual follow-ups buried in a personal inbox, half of them forgotten.
- No idea who opened, clicked, or ignored your last message.
- Promising candidates ghosted because nobody circled back in time.
With ATS Mako
- Automated sequences that follow up the instant a candidate goes silent.
- Open, click, and reply tracking on every send, so you know exactly who's warm.
- Conditional logic that keeps every candidate moving from first touch to offer letter.
Everything in Email Automation & Sequences.
Multi-Step Sequences
Chain together as many touches as it takes. Build a full outreach cadence once and deploy it to every candidate in the pipeline.
Conditional Follow-Up Logic
If a candidate doesn't reply, the next message fires automatically. If they do, the sequence steps back so you can take over and close.
Open, Click & Reply Tracking
Stop guessing. Start knowing. See who engaged with every email so you spend your time on the candidates already raising their hands.
High Inbox Placement
Your message means nothing in the spam folder. ATS Mako is built for high inbox placement so your outreach actually gets seen.
Automatic CAN-SPAM Compliance
Every email includes unsubscribe handling, managed automatically. Stay compliant without adding a step to your workflow.
Branded Every Send
Your logo. Your colors. Your domain. Every automated email looks like it came straight from you, reinforcing your brand on every touch.
Related features
Email Automation & Sequences FAQ
What is recruiting email automation?
It's software that sends your candidate outreach as a multi-step sequence instead of one email at a time. You build the cadence once, set conditional rules like auto follow-up if there's no reply, and ATS Mako handles the rest while tracking opens, clicks, and replies.
How do conditional follow-ups work?
Each step in your sequence checks for a response. If a candidate hasn't replied, the next message fires automatically on schedule. The moment they engage, the sequence steps back so a recruiter can jump in and close.
Will my automated emails land in the inbox or the spam folder?
ATS Mako is built for high inbox placement, so your candidate email sequences are designed to reach the inbox rather than get filtered out. Combined with reply tracking, you get a clear read on what's actually getting through.
Is automated recruiting follow-up software CAN-SPAM compliant?
Yes. Every email sent through ATS Mako includes automatic unsubscribe handling to stay CAN-SPAM compliant. You run your recruiting drip campaigns without bolting on extra compliance steps.
Can I see whether candidates are engaging with my emails?
Every send is tracked for opens, clicks, and replies. You get visibility into exactly who's interested across the whole team, so recruiters prioritize the warmest candidates and leaders see what's working.
Will automated emails carry my brand instead of a vendor's?
Yes. ATS Mako is white-label, so every automated email goes out with your logo, your colors, and your domain. Candidates see a message that looks like it came straight from you on every touch in the sequence.
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