Your brand. Our engine.
A fully brandable applicant tracking system for agencies and platforms — your logo, colors, and domain across every candidate touchpoint, from Apply to e-signed offer.
No setup fees. No long-term contracts. Live in days.
Every screen wears your name
Branding is not a logo swap on the login page. It runs the length of the hire.
Your logo, everywhere
Your mark leads the dashboard, career pages, portals, and every candidate-facing screen. Not ours.
Your colors, codified
Apply your palette across the interface so the platform looks like it was built in-house.
Your domain
Serve the experience on your own domain so candidates never leave your brand.
Branded career pages
Give every office an Apply Here page carrying your branding, contact details, and a simple resume flow.
Branded portals
Candidate and applicant portals wear your identity from first touch to offer letter.
Branded job postings
Post roles that reinforce your name in job posts, social, QR codes, flyers, texts, and emails.
Branded offer letters
Generate offer letters on your brand and let candidates accept and e-sign online as a native Offer step.
On-brand messaging
SMS and email templates carry your voice, with dynamic merge fields and update-once-deploy-everywhere control.
What is a white-label ATS?
A white-label applicant tracking system lets an agency or platform run recruiting entirely under its own brand — candidates and clients see your name, not your vendor's. "Branded," "white-label," and "private label" get used interchangeably, but they describe a spectrum of how much of the product carries your identity.
Branded ATS
Surface-level theming: your logo and colors on a system that still mentions the vendor here and there.
White-label ATS
Goes further. The vendor's name disappears entirely. Candidates and clients experience the product as if you built it.
Private label
The deepest tier — you resell the platform as your own product, often on your own domain, sometimes with your own pricing and support layer on top.
The practical takeaway: don't just ask "can I add my logo?" Ask where the vendor's brand still shows up — the candidate-facing career portal, the From line on emails, the SMS sender ID, the login URL, the footer of automated messages. A true white-label ATS lets you control all of it.
Truly white-label vs. a logo swap
Branded through the whole hire
Apply
Branded Apply Here pages capture candidates from job posts, social, QR codes, and texts.
Engage
On-brand SMS and email keep the conversation moving in one centralized inbox.
Screen
AI ranking surfaces the best candidates on your criteria, inside your branded pipeline.
Schedule
Interview scheduling and reminders go out under your name, not a vendor's.
Offer
Branded offer letters with native e-signature close the loop, still fully on-brand.
Teams that sell their own brand
Recruiting platforms
Embed a full ATS under your own brand and ship hiring workflows without building them from scratch.
Recruiting agencies
Present a single, polished platform to every client while you run high-volume pipelines behind it.
Staffing firms
Message, move, and manage thousands of candidates on a platform that looks entirely like yours.
Franchises & multi-brand
Give each brand and location its own branded career pages while ops stays centralized.
Enterprise HR teams
Standardize a branded candidate experience across departments, offices, and thousands of requisitions.
Sales organizations
Hire reps at pace on a branded engine where every touchpoint reinforces your company, not a vendor.
How to choose a white-label ATS
Push past the marketing screenshots and pressure-test these five things — whichever platform you end up on.
Depth of branding
Does the vendor's name truly vanish from the candidate-facing portal, emails, and SMS — or only from the login screen?
Communication strength
Is messaging a first-class core of the platform, or an afterthought bolted on beside it?
Compliance support
Built-in opt-out and unsubscribe handling, not a manual chore you have to remember.
Configurability
Can pipelines, templates, and workflows match how your team already works?
Scale
Will it hold up at your real volume without forcing you back off-brand?
Get those right and the ATS stops feeling like a tool you rented and starts feeling like an extension of your business.
Branding doesn't change the rules
Putting your name on the messages means you own the compliance obligations. A white-label ATS should make doing this right easy, not hide the requirements.
For SMS, U.S. recruiting texts fall under the TCPA: you need prior express consent before texting candidates, every message stream needs a clear opt-out (a simple "Reply STOP" works), and you should respect quiet hours rather than texting at odd times. For email, CAN-SPAM requires an accurate From line, a real physical address, and a working unsubscribe link.
The upside of a true white-label setup: when messages send from your domain and sender identity, your consent records, opt-outs, and unsubscribes all live under your brand — cleaner to manage and cleaner to audit. Just make sure the platform supports STOP handling and unsubscribe management natively. Full detail is in the TCPA compliance guide for recruiting SMS.
Branding depth at every tier
Start branded on day one and scale into AI screening and embed.
Reef Shark
Up to 5 users
Customizable job offers, custom company config, branded templates, and reporting.
Tiger Shark
Up to 10 users
Everything in Reef plus real-time 2-way SMS, AI applicant ranking, and a dedicated applicant site.
Great White Shark
Scaled teams
Top-tier plan with AI voice screening and enterprise-grade capabilities. Ask about embed for platforms.
White-label, answered
What is a white-label ATS? +
A white-label ATS is an applicant tracking system you present under your own brand. With ATS Mako, your logo, colors, and domain carry across the dashboard, career pages, candidate portals, job postings, and offer letters, so it looks and feels like software you built.
Does branding stop at the login screen? +
No. Unlike vendors who swap a logo on one screen, ATS Mako keeps your brand consistent from the first Apply Here page through offer acceptance and e-signature. Candidates never see our name.
Can I use my own domain? +
Yes. Serve the entire candidate experience on your own domain so applicants stay inside your brand end to end.
Is there custom development or setup fees? +
No. Set your logo, colors, and domain with no code and no professional-services fees. Guided onboarding is included, with no long-term contracts.
Who is white-label ATS Mako built for? +
Recruiting platforms, agencies, staffing firms, franchises and multi-brand operators, enterprise HR teams, and high-volume sales organizations that want a branded hiring engine.
Are offer letters and messaging branded too? +
Yes. Offer letters generate on your brand with native online accept and e-signature, and SMS and email templates carry your voice with dynamic merge fields you update once and deploy everywhere.
Ship a branded ATS this week.
Your logo, your colors, your domain — candidates never leave your brand.
No setup fees. No long-term contracts.