Audience Segmentation & Targeting
Message the right candidates, not all of them. Build filtered audiences by status, stage, and more — then target them with email, SMS, and calling campaigns.
Slice your pipeline into precise audiences, size them on the spot, and hit each one with the right campaign.
Audience Segmentation & Targeting is the candidate segmentation software that powers every mass campaign in ATS Mako. Filter candidates by status, sub-status, stage, and more to build a targeted audience, see exactly how many people you're about to reach before you send, then activate that audience across email, SMS, and calling campaigns. It's the targeting layer that decides who hears from you and when.
Why recruiters care
- Stop blasting your whole database. Build a filtered audience by status, sub-status, and stage, then talk only to the candidates who actually fit.
- See the audience size before you hit send. No guessing how many people a campaign reaches, no surprise blasts to the wrong list.
- One audience, every channel. Target the same segment with email, SMS, and calling campaigns so your outreach lands wherever candidates respond.
- Move fast without losing precision. Refine filters, re-size, and re-target in the same flow that feeds your mass campaigns.
Why HR leaders care
- Every campaign starts with a deliberate audience, not a spray-and-pray send. Targeting discipline is built into the workflow.
- Audience size is visible before launch, so leaders know the reach of outreach and can keep SMS and email volume controlled and compliant.
- The same segmentation engine drives email, SMS, and calling, giving your team one consistent way to target talent pools across the brand.
- Tighter targeting means cleaner pipelines and outreach that reinforces your brand at every touchpoint, not noise that erodes it.
From busywork to a hiring engine.
The old way
- Mass messages fired at the entire database, relevant or not.
- No idea how many candidates a campaign would actually hit until after it sent.
- Separate, disconnected outreach for email, SMS, and calls.
With ATS Mako
- Filtered audiences built by status, sub-status, and stage before a single message goes out.
- Audience size confirmed on screen before you launch the campaign.
- One targeted segment activated across email, SMS, and calling in the same flow.
Everything in Audience Segmentation & Targeting.
Filter-built audiences
Construct candidate audiences by status, sub-status, stage, and other filters. Stack filters to narrow from your whole pipeline down to the exact talent pool you want to reach.
See the size before you send
Every audience shows its size before launch. Know precisely how many candidates a campaign will reach so there are no blind blasts and no surprises.
Multi-channel targeting
Point one audience at email, SMS, and calling campaigns. The same segment drives every channel, so your outreach stays consistent wherever candidates engage.
The layer behind every mass campaign
Segmentation isn't a side feature. It's the targeting layer that sits in front of all mass communication in ATS Mako, deciding who gets reached on each send.
Talent pool segmentation
Carve standing audiences out of your pipeline by stage and status, then re-target them whenever a new role or message calls for it.
Compliance-aware outreach
Targeted SMS campaigns run with consent, Reply STOP, and quiet hours in mind, and email respects unsubscribe. Reach the right audience the right way.
Related features
Audience Segmentation & Targeting FAQ
What can I filter candidates by to build an audience?
Build audiences by status, sub-status, stage, and other filters. Stack them to narrow your full pipeline down to a precise, targeted segment.
Can I see how many candidates a campaign will reach before sending?
Yes. Every audience displays its size before you launch, so you always know the reach of a campaign before a single message goes out.
Which channels can I target an audience with?
Any audience you build can be targeted with email, SMS, and calling campaigns. One segment powers all three channels.
How does segmentation relate to mass campaigns?
Segmentation is the targeting layer behind every mass campaign. You define the audience first, then send, so outreach is always pointed at the right candidates.
Is targeted outreach compliant?
Yes. SMS campaigns are built around consent, Reply STOP, and quiet hours (TCPA), and email includes unsubscribe (CAN-SPAM), so precise targeting stays compliant.
Can I save an audience and re-target it later?
Yes. Carve a standing audience out of your pipeline by stage and status, then come back and re-target that same segment whenever a new role or message calls for it.
Build a faster, smarter hiring engine.
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