Automated Engagement Workflows
Set the trigger. We handle the rest. A rules engine that automatically fires email, SMS, and reminders when a candidate’s status changes or an interview is booked.
Set the rules once. Let your pipeline run itself.
Automated Engagement Workflows is a rules engine that fires email, SMS, and reminders the moment a candidate's status or sub-status changes, or when an interview event hits. Confirmations and 24-hour reminders schedule themselves automatically. It is the automation layer that sits on top of your manual sequences, so the right message goes out at the right moment without a recruiter touching a thing.
Why recruiters care
- Stop babysitting your pipeline. When a candidate moves stages, the follow-up sends itself, on email and SMS, in your client's brand.
- Never miss an interview again. Confirmations and 24-hour reminders schedule automatically, so no-shows shrink and your calendar holds.
- Status-triggered candidate messaging means every status and sub-status change has a message ready to fire, no copy-paste, no manual queue.
- Spend your hours on people, not pings. Automated candidate follow-up handles the routine touchpoints while you close.
Why HR leaders care
- Recruiting workflow automation turns inconsistent rep behavior into a system every requisition runs the same way.
- Faster, automatic follow-up keeps candidates warm and moving, protecting time-to-fill across the whole desk.
- Every automated touchpoint carries your client's brand, not ours, reinforcing the white-label experience at scale.
- Built-in compliance keeps automation safe: SMS honors consent, Reply STOP, and quiet hours; email carries unsubscribe.
From busywork to a hiring engine.
The old way
- Recruiters manually chase every status change with copy-pasted messages.
- Interview confirmations and reminders depend on someone remembering to send them.
- Candidates go cold in the gaps between stages.
With ATS Mako
- Status and sub-status changes fire the right email and SMS automatically.
- Interview confirmations and 24-hour reminders schedule themselves, no human in the loop.
- Candidates stay engaged from first contact to close, hands-free.
Everything in Automated Engagement Workflows.
Status-Triggered Messaging
Tie messages to any status or sub-status change. The instant a candidate moves, the matching email or SMS fires, no manual queue, no missed handoff.
Interview Event Automation
Interview confirmations and 24-hour reminders send automatically on the events that matter, so candidates show up prepared and on time.
Auto-Scheduled Reminders
Reminders schedule themselves the moment the trigger fires. Set the rule once and the timing is handled for every candidate, every time.
Email + SMS in One Engine
One rules engine drives both channels through multi-provider SMS and email, so the right touchpoint reaches candidates where they actually respond.
Automation on Top of Sequences
Layer automatic rules over your manual sequences. Keep the human touch where it counts and let the engine handle the repeatable follow-up.
Compliance Built In
SMS automation respects consent, Reply STOP, and quiet hours; email carries an unsubscribe. Speed without stepping on TCPA or CAN-SPAM.
Related features
Related reading
The High-Volume Hiring Playbook: Process Thousands Without Dropping Candidates
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Read more AutomationRecruiting Automation: What to Automate (and What Not To)
Automate the repetitive grind, protect the human moments that win candidates — here's exactly where the line goes.
Read more SpeedHow to Reduce Time-to-Fill in High-Volume Recruiting
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Read moreAutomated Engagement Workflows FAQ
What triggers an automated workflow?
Two things: a change in a candidate's status or sub-status, and interview events. When either fires, the matching email, SMS, or reminder goes out automatically based on the rules you set.
How is this different from manual sequences?
Manual sequences are messages you queue and send. Automated Engagement Workflows is the automation layer on top of them, a rules engine that fires messages and schedules reminders on its own when a trigger hits, no recruiter action required.
Does it handle interview reminders?
Yes. Interview confirmations and 24-hour reminders schedule automatically off interview events, so candidates get the nudge without anyone remembering to send it.
Is automated SMS and email compliant?
Compliance is built in. SMS automation honors consent, Reply STOP, and quiet hours under TCPA, and email includes an unsubscribe under CAN-SPAM.
Does the automation use my brand?
Every automated touchpoint goes out under your client's brand. ATS Mako is white-label, so candidates only ever see the brand you put in front of them.
Can I edit or turn off a workflow after it's set up?
Yes. Workflows are rules you control. Adjust the triggers, edit the message, change the timing, or switch a rule off entirely whenever you need, and the change applies to every candidate it touches going forward.
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