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ATS Mako
Guides

Deep dives for recruiting teams.

Practical, in-depth guides on automation, AI screening, compliance, deliverability, metrics, and the economics of your recruiting stack.

Automation

Recruiter Workflow Automation

Build status-, time-, and action-triggered sequences that follow up automatically — so recruiters close instead of chase.

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AI Screening

How Resume Parsing Works

How an ATS reads a CV, why formats break accuracy, and how scoring turns thousands of resumes into a ranked shortlist.

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AI Screening

Resume Parsing vs. AI Candidate Ranking

Parsing that structures resume data versus AI ranking that prioritizes the best candidates — and where AI voice screening fits.

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Compliance

TCPA Compliance for Recruiting SMS

What TCPA requires: capturing prior express written consent, handling STOP opt-outs automatically, and respecting quiet hours.

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Deliverability

Recruiting Email Deliverability

Authenticate your domain, keep lists clean, honor CAN-SPAM unsubscribes, and write sequences candidates actually open.

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Analytics

Recruiting Metrics That Matter

The source-effectiveness and recruiter-performance KPIs that actually move hiring — how to define them and track them in real time.

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Strategy

The Recruiting Tech Stack

Why teams replace roughly nine disconnected tools with one branded platform, and how to plan the switch.

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Pricing

How Much Does an ATS Cost?

ATS pricing models, per-seat vs. volume, setup fees, and hidden costs — with real published plan pricing.

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ROI

White-Label ATS ROI

How consolidating texting, email, scheduling, tracking, and reporting into one branded platform cuts logins, bills, and wasted hours.

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