10DLC campaign rejected reasons: what the notice means and how to fix your campaign

What a rejected campaign means

This article covers the most common 10DLC campaign rejected reasons for recruiting and hiring teams, and the 10DLC campaign rejection fix for each. A campaign is the part of your registration that describes why you text, who you text and how they agreed to it. It sits on top of your brand. If your brand is not registered yet, start with how brand registration works for recruiters.

A rejection is not a ban. It means the description, samples or opt-in details did not line up with what the reviewer expected. Much of what reviewers look for matches CTIA's Messaging Principles and Best Practices, a voluntary set of industry guidelines. Employers and staffing agencies texting candidates count as business senders under those guidelines, so the business-sender expectations apply.

Most common rejection reasons

• Unclear opt-in. The submission does not show how a candidate agreed to receive texts, or the call-to-action is vague.
• Consent scope mismatch. The opt-in covers one purpose, such as interview updates, but the samples show something else, such as job ads or promotions.
• Sample messages that do not identify you. Samples with no company name or no opt-out instruction look like unwanted messages.
• Use case mismatch. The selected use case does not fit the messages you plan to send.
• Brand and campaign details that do not match. Company name, website or contact details differ between the brand and the campaign.
• Missing or hard-to-find policy. Your website does not clearly display how you handle the phone numbers and data you collect.

How to read the rejection message

Read the reason attached to the rejection before you change anything. It usually points to an area of the submission, not the whole thing.

1. Copy the rejection reason word for word into a note.
2. Match each phrase to a field: description, use case, sample messages, opt-in flow, or brand details.
3. If the reason is general, assume opt-in and samples are the problem and review both.
4. List every issue before editing. Fixing one field and resubmitting often leads to a second rejection for a different field.

Fix checklist

1. 1 Rewrite the campaign description Say plainly who you text and why. Example: candidates who applied for jobs and agreed to receive texts about their application, interviews and onboarding. Avoid vague words like various or general updates.
2. 2 Show the opt-in in full Describe exactly where the candidate opts in, such as a checkbox on your application form, and paste the exact consent wording. Make sure it names your company and the type of messages. See these opt-in wording examples for job applicants.
3. 3 Fix your sample messages Every sample should name your company, match the stated purpose and include opt-out instructions. Remove links that point to unrelated sites.
4. 4 Confirm the use case Pick the use case that fits your real messages. If you plan to send both application updates and job alerts, make sure your opt-in covers both.
5. 5 Align brand and campaign details Use the same legal company name, website and contact details everywhere. Check that the website loads and clearly shows your privacy policy.
6. 6 Resubmit once, with everything fixed Submit only after every item on your list is addressed. Keep a copy of what you sent so you can compare if anything comes back.

[Company name]: Hi [first name], thanks for applying for the [role] position. Reply YES to confirm your interview on [date] at [time]. Reply STOP to opt out.

How to confirm it worked

• The campaign status shows approved instead of rejected.
• Send a test text to a team member who has opted in and confirm it arrives.
• Check that replies, including STOP, come back as expected.
• Only then turn on automated texting to candidates.

Once approved, you can run candidate texting from one place with conversational SMS and automations. Keep your live messages consistent with the samples you registered.

When to contact support

• The campaign is rejected again after you fixed every listed reason.
• The rejection reason is unclear and does not point to any field.
• Your brand details are correct but keep failing to match.
• You need to change your use case after approval.

When you reach out, include the exact rejection text, your campaign description, your opt-in wording and your sample messages. That lets support review the full submission in one pass.