Reply within hours, not days
Unemployment dropped from 4.4% to 4.1%, so frontline candidates have more choices than they did a year ago. Send a text acknowledgment as soon as someone applies and offer a next step in the same message. A candidate who hears back first is more likely to show up for the interview.
Show base and commission separately for sales roles
Services sales reps range from $24.03 to $78.86 an hour, a spread driven by commission and performance pay. Candidates cannot judge a job from a single big number. List the base, explain how commission works and give a realistic typical figure. Covered employers already need to post a pay range under state pay transparency rules, so make that range easy to understand.
Build bulk workflows for hospitality hiring
Leisure and hospitality is growing +2.9% while total jobs are flat. Restaurants and hotels hiring several servers, cooks or housekeepers at once should run those openings as one batch. Message, screen and move applicants in groups, and use automated reminders so interview slots fill and no-shows drop.
Recruit from contracting sectors
Trade, transportation and utilities fell −1.2%, and professional services and financial activities also shrank. Workers from those sectors bring customer service, logistics and sales skills. Segment past applicants and talent pools by experience and send targeted outreach for roles where those skills transfer.
Make scheduling easy for healthcare shift workers
Private education and health services is the largest sector at 22.4% and still growing. Aides and clinic staff often work shifts and cannot take calls during the day. Let them book interviews themselves, screen by phone outside office hours and confirm everything by text.
- Audit your time from application to first contact and cut it to the same day.
- Add clear pay ranges to every posting, with base and commission listed separately for sales roles.
- Remove criminal history questions from initial applications and review screening steps with counsel.
- Set up text-based interview reminders for all hourly roles.
- Re-engage past applicants from retail, logistics and finance for roles where their skills transfer.
Boston's flat job count and falling unemployment mean employers compete for the same candidates, often across sectors. ATS Mako's two-way SMS inbox and automations let recruiters reply to applicants quickly and trigger follow-ups on status changes. For hospitality and healthcare openings, bulk actions let teams message and move large groups of candidates at once. Self-service interview scheduling with calendar sync and automated reminders lets shift workers book a time without phone tag. Together these features help hiring teams keep candidates moving through each step.