Answer applicants the same day
Openings outpace hires, and quits are low, so the candidates who do apply are often weighing more than one offer. Reply within hours, not days. A text that confirms receipt and offers an interview slot keeps you ahead of slower employers.
Put a real range in every posting
Virginia now requires a wage or salary range in public and internal postings, and you may not ask about pay history. Write ranges you can actually pay, and keep them consistent across every location. For entry roles near the $12.77 floor, a clear range is often the deciding detail.
Show base and commission separately for sales roles
Services sales reps earn from $18.13 to $81.54 an hour, a spread driven by commission and performance pay. List the base range and the realistic earnings range as two figures. Candidates leaving contracting business services firms will compare these closely.
Recruit across sectors on purpose
Professional and business services is shrinking while hospitality, health and trade grow. Customer service and admin workers have transferable skills for front-desk, clinic and dispatch roles. Segment past applicants by skill and invite them to openings in growing teams.
Build a bulk workflow for hospitality and retail
Leisure and hospitality is the fastest-growing top sector, and trade employs a large share of workers. Set up templates, automated reminders and batch status moves before the hiring push. That way one recruiter can handle a wave of applicants without letting anyone go quiet.
- Audit every live and internal job posting for a wage or salary range.
- Remove pay-history questions from applications and interview guides.
- Set a same-day response target for new applicants and track it.
- Re-engage past customer service and admin applicants for roles in growing sectors.
- Review entry pay against the state minimum wage and scheduled increases.
In a market where openings outpace hires, speed decides who gets the candidate. ATS Mako's two-way texting and automations let you reply to new Virginia applicants in minutes and trigger follow-ups on status changes. The template library helps you keep pay ranges and lockable legal sections consistent across every posting and message. When hospitality or retail hiring spikes, bulk actions let you message, move and manage large applicant groups at once, so no one falls through while you staff up.