Reliable, high-placement email delivery, plus the option to send from your own connected inbox instead of a shared sender.
Most recruiting email doesn't fail because the copy is bad — it fails because it never reaches the inbox in the first place. A shared, high-volume sending address is exactly the kind of sender pattern spam filters are built to catch, which is why the same well-written email can land in someone's primary inbox one week and their spam folder the next, for reasons that have nothing to do with what it says.
ATS Mako addresses this two ways: reliable delivery infrastructure for automated and templated sends, and the option to connect a real Gmail inbox (Outlook coming soon) so a candidate sees an email from an actual person's established address, not a generic recruiting-platform sender. The second option matters more than it sounds — an inbox with real sending history behind it tends to earn more trust from spam filters than a brand-new, high-volume shared address ever will.
Email built to actually get opened.
Send from your own address
Connect your own Gmail inbox (Outlook coming soon) so automated and manual outreach sends from your real address, not a shared sender.
Open, click, and reply tracking
See what's actually landing and being read — not just what was sent — with tracking built into every sequence.
Multi-step sequences, with branching
Automatic follow-up if a candidate hasn't opened or replied, with CAN-SPAM-compliant unsubscribe handling built in.
Not vanity metrics — a trigger for what happens next.
Open and click tracking isn't just a report to check at the end of the week — it's what a multi-step sequence uses to decide its own next move. A candidate who opens an email but doesn't click can get a different follow-up than one who never opened it at all, and a candidate who replies gets pulled out of the automated sequence entirely, so the system never sends a scripted follow-up to someone already mid-conversation with a recruiter.
Email Integrations FAQ
Does email come from ATS Mako, or from our own address?
Both are supported. Automated and templated email can send through the platform, or you can connect your own Gmail inbox (Outlook coming soon) so outreach sends from your real address instead of a shared sender.
Is unsubscribe handling automatic?
Yes — CAN-SPAM-compliant unsubscribe handling is built into every automated email sequence, so opt-outs are honored without a manual step.
Can we build multi-step email sequences with conditional logic?
Yes — sequences can branch on whether a candidate opened, clicked, or replied, with automatic follow-up if they haven't responded.
Do we get delivery, open, and click tracking?
Yes — open, click, and reply tracking is included, so you can see what's actually landing and being read, not just what was sent.
Why does sending from a connected Gmail inbox matter for deliverability?
Email sent from a real, established inbox with a genuine sending history tends to land in the primary inbox more reliably than mail from a shared, high-volume sender address that many recipients' spam filters have learned to treat with more suspicion.
What happens to a scheduled sequence once a candidate replies?
The remaining steps in that sequence are automatically canceled — a candidate who responds doesn't keep receiving follow-up emails written for someone who hadn't replied yet.
Build a faster, smarter hiring engine.
Start your 30-day free trial — no setup fees, no contracts. Or see ATS Mako in action.
30-day free trial · No setup fees · No long-term contracts